According to an article at PlanSponsor.com summarizing the results of a survey of CFOs by Charles Schwab, "Not only are 401(k) plans a boost for recruiting and retention, nearly seven in 10 [CFOs] say they enhance an organization's reputation and nearly six in 10 said a 401(k) contributes to a company's long-term financial health. Some 70% of responsndents believe that offering a 401(k) 'is the right thing to do for employees and mirrors their company's values'...The survey also explored the CFO's sense of how much responsibility for employees' retirement readiness rests with employers and how much rests with workers."
Full article.